The Framework
I.e. how to get more traffic, more inquiries, and more revenue
Marketing fails when there is no communication between the moving parts of the process. That’s what we fix.
If your phone isn’t ringing, it’s not just one thing. It’s usually the whole system.
Most marketing fails because it’s one-dimensional. You get a bunch of traffic… but no calls. Or maybe you’re getting leads… but can’t seem to close them. Sound familiar?
That’s why we built our Found, Shortlisted, Chosen framework. It’s a no nonsense, common-sense approach to spot exactly where your client acquisition is breaking down.
So if you’re getting zero leads, poor-quality leads, or inquiries that ghost you, this process will help you figure out why, and what to do next.
Found – Shortlisted – Chosen
In order for someone to hire you, they need to find you, shortlist you and choose you.
Most businesses have problems in at least one of these areas.
Here’s how we fix that:
Found
Increase traffic to your website and make you more visible online
Shortlisted
Turn that traffic into inquiries by building trust with your clients
Chosen
Ensure your inquiries turn into actual paying clients
Found
If your website traffic is low, or you’re not seeing a steady stream of qualified leads, this is likely your sticking point.
Signs you need to work on this:
- You’re invisible on Google
- Your social media gets zero traction
- You’re paying for ads… and not seeing ROI
Shortlisted
If people are landing on your website but not enquiring — you’ve got a trust issue.
Signs you need to work on this:
- Low conversion rate
- Bounce rates through the roof
- “Your site looks… outdated”
Chosen
If you’re getting inquiries but struggling to turn them into signed clients, this is where to start.
Signs you need to work on this:
- Leads ghost after the first call
- Your team isn’t following up consistently
- You’re chasing leads that go cold
Where do you need the breakthrough most?
Sometimes you need to try something new,
but sometimes you need to tweak what you’ve already got.
Need help working it out?
Book a 15-minute call and we’ll map it out together.