Most businesses don’t have an SEO problem – they have a systems problem. You can spend thousands on backlinks and content, but if your site structure is weak, your meta data is a mess, or your beautiful website forgets to convert, your SEO will never perform. In this article, Scott Hunter breaks down the top mistakes killing your visibility – from broken hierarchies to misaligned H1s – and explains how to build a website that actually ranks and converts. If you’ve ever wondered why your SEO isn’t working, start here – the truth might surprise you.